Designsensory is a leading branding, advertising and digital agency. We combine strategy, content, design and technology to help organizations create memorable branding and advertising. Our original and award-winning work has helped build and grow brands since 2001.
The position will be responsible for designing, executing and delivering measurement and reporting programs for clients across the agency to help shape and support communications strategies and creative direction and provide meaningful and actionable insights. You will work closely with account teams across the agency, not only to inform their communication strategies and measure success, but also to help shape and sell data-centric offerings to drive both organic and new business growth.
Primary Responsibilities
Analyze traditional, social and digital media data using qualitative and quantitative research methods
Leverage data to develop new insights with the goal of improving planning, deliverables, growth and efficiency
Identify trends and insights from data to generate actionable insights
Jointly develop business cases with account leads that clearly show impact of campaigns and initiatives on business objectives as well as ROI
Manage, organize, and clean data effectively and efficiently while reducing manual reporting and data redundancy
Use data visualization skills and tools to analyze, package and communicate reports to key stakeholders, both internally and to external clients
Requirements
Ability to translate data into insights that help clients understand audience needs and behavioral drivers
Highly versed in analytic methodologies and modeling
Excellent oral and written communication skills, specifically the ability to convey findings in a concise and effective manner
Ability to work individually and in a team setting
Ability to remain organized, driven, and focused on multiple projects at a time
Ability to meet deadlines and adapt quickly to new projects
Project/time/client management skills
Strong presentation and data visualization skills
Enthusiastic, eager, and curious
5-8 years of experience in marketing/communications analytics and measurement
Desired research tools and skills: Sysomos, Google Analytics, Similarweb, Hitwise, Netbase or Crimson Hexagon, Lexis Nexis, Mintel, Simmons or MRI, Facebook Insights, SQL, Tableau
