Our Design Process
Design Process:
We customize our design process to best approach your needs and problems in their proper context. Nevertheless, our process generally follows the same outline:
First, in pre-design phase, we define the design problem and project goals.
Second, we generate potential concepts, styles and themes.
From there, we either present our ideas or move into a production aspect to create initial designs.
We move into a refinement phase once initial designs are produced and feedback has been received.
Refinement continues until print manufacture, ad placement or hand-off to our technical teams.
Learn more: client communication | design process | technical development
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Recent Posts
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Posted: 09/03/2010
Inside out & outside in, part one
Fall 2010, for Tennessee Dept. of Tourist Development (TDTD), aptly themed Fall Into Adventure, is an enticing riot of colorful images and myriad pursuits for Tennessee travelers. That Evening Sun, shot in East Tennessee and...
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Posted: 03/17/2010
Into High (Tech) Gear: Launching a New Financial Web-App
What is Solutions? Solutions contains a full-featured set of budget planning and reporting tools. The transaction register is based on manual entry to force the user to maintain top-of-mind awareness of each and every transaction. For...
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Posted: 03/15/2010
DISH: A Hearty Helping of Design
Today's post comes from our beloved design intern Erin Slattery. A writer by education but now pursuing a design career, Erin elegantly captures her recent experience at the DISH Conference in Nashville. *** Last Thursday, I packed...
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Posted: 02/23/2010
Way to go, Team Designsensory! As you know from my last post, all eight of our submissions received recognition at this year's Addy Awards program. The "unknown" was the color of the awards. Well, at the...
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Posted: 02/20/2010
I am proud to say this blog post title has two meanings. One, we are slowly making headway with all the accumulated junk that made the trip from our old office to the new one....
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Posted: 01/05/2010
Beginning the Year with a Farewell
As we say hello to a new year we find ourselves saying farewell to a friend and colleague. After several years of service, Sara Lewis has decided to pursue an alternate career path and will...