Wilson, Arkansas, is situated in the beautiful Delta region—and they wanted the beautiful collateral to match. Wilson tasked Designsensory with creating various marketing materials to showcase their history, arts and culture, food and community.
Designsensory's team quickly went to work creating booklets to highlight all of Wilson's offerings. Since then, we have partnered with Wilson, Arkansas, to release two booklets, with a third expected late 2017. The first edition emphasized Wilson's history and the important role the company town has played in both Delta and agricultural history. A second edition was released to emphasize Wilson's current events, community and growth. These booklets were distributed around town to locals and visitors wanting to learn more about the charming town.
On top of the award-winning booklets, our team of designers created a rack card and trifold to attract travelers in the area and encourage them to experience Wilson. With a convenient location just outside of bustling Memphis, we wanted to reach tourists interested in an exciting day trip and cultural experience. These rack cards and trifolds were distributed to welcome centers in the region and highlighted the special community that exists in Wilson, Arkansas.
In celebration of the rich musical heritage found in the region, Wilson introduced a bimonthly event, the Wilson Music Series. Artists like Sammy Kershaw, Phil Vassar and Hall & Oates' John Oats have performed in intimate venues around Wilson as part of the Wilson Music Series. To promote the series, we've created several unique posters showcasing the artist and special event.
Designsensory is proud to partner with Wilson, Arkansas, to create beautiful marketing collateral that helps connect Wilson with visitors in the region.