The Legacy Centre Identity
Cindy and Ed Seaver, founders of the Legacy Centre for Family Business & Entrepreneurship, sought out Designsensory to help develop their newly established organization’s identity. This simple yet meaningful identity conveys the natural growth and stability of a tree and its roots. Organic hues and texture blend to create a sense of connecting generations, growing businesses and serving families. The logo is an interpretation of the "Connect, Grow, Serve" mission and the "Live Your Legacy" tagline.
With the identity developed, the Legacy Centre is continuing to build the brand story through collateral, branded apparel, a website and other communication materials. View the stationery system here.
The Legacy Centre provides educational programs, professional resources and peer networks for family-owned businesses and entrepreneurs in Knoxville, TN.
- Brand Strategy
- Conceptual Exercises
- Graphic Design
- Logo Design