Promoting legacy and future.
Tennessee Wesleyan came to Designsensory feeling enthusiastic about their new campaign message: Be More Wesleyan. We were happy to help them integrate this concept into compelling videos that continue the TWU theme. We worked with the university to showcase their unique branding pillars, labeled: Welcoming, Progressive, Approachable, Open-Minded and Best in Class.
The videos layer students, recent graduates and professors against a background of recognizable campus locations. They show how TWU provides the tools for students to better understand themselves while succeeding in the modern world. The videos also reflect the success of pre-professional grads in their chosen programs and the high rate of employment for Tennessee Wesleyan graduates.
TWU’s video messages focus on holistic formation and growth of the individual. Embodied in the “Be More Wesleyan” concept, the theme resonates with TWU’s diverse array of current and potential students, which includes traditional undergraduates, adults and online students.
To promote Tennessee Wesleyan’s newly-designed website, we implemented a Search Engine Marketing campaign consisting of PPC ads, display ads and video ads. Primarily targeting high school juniors and seniors, nontraditional students and parents, the ads were designed to showcase what makes Tennessee Wesleyan unique.
We considered what common parameters potential students type into the search bar and highlighted those parameters on TWU’s website. This includes a 12:1 student to faculty ratio, 87 percent employment rate upon graduation and 86 percent of students receive financial aid. Tennessee Wesleyan also emphasizes service learning.
Using these defining characteristics, we created advertisements for Google AdWords, Google Display Network, Facebook and YouTube to reach a new generation of students. The 4-month campaign generated nearly 10,000 clicks to TWU’s website and almost 2 million impressions.