Our Work
Client: Tennessee Department of Tourist Development
Tennessee Summer 2012 Seasonal Microsite
Tennessee Department of Tourist Development partnered with Designsensory to create the online destination for what’s happening this summer in the state. The microsite prompts visitors to “Activate Your Adrenaline" in Tennessee this summer. Visitors “jump” into the site’s content by using their mouse’s scroll wheel to control an intrepid skydiver as he parachutes through the sky, soaring across many of the state’s popular summer attractions. The microsite’s adventurous layout, playful, light-hearted design and motivating content are reflective of the summer season, the people and the pursuits that make vacationing this time of year in Tennessee high adventure.
As visitors move through the seasonal microsite, they are prompted to explore more of what the state has to offer: by air—to “Take off,” land—to “Roam free,” or water—to “Dive in.” Visitors have the option to further segment the summer attraction offerings by moving the needle on the “Adrenaline-O-Meter” from “relaxing” to “extreme.” Multiple touchpoints promote the seasonal microsite including TNvacation.com and the state’s official Facebook page.
Services Utilized:
- Brand Strategy
- CMS Development
- Content Copywriting
- Content Strategy
- CSS + HTML Coding
- Graphic Design
- Information Architecture
- Interactive Design
- User Interface Design
- Web Design
- Web Strategy
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