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 Creation of brand and visual identity system.
Development of website with commerce functions.
Original photography and editing of product photos.
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Visual elements convey a sensitive tone and delicate atmosphere in harmony with brand essence.
Modern pastel color schemes evoke simplicity and sophistication underscoring the premium appeal of the brand and the products.
Intuitive navigation organized by age group and buying preferences.
Enlarged lifestyle product photos enhance the browsing and viewing experience.
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The Gift Registry function bolsters service convenience and brand accessibility, allowing users to view and purchase selected gifts for baby showers and other registry-related occasions.
The “Shop by Brand” option promotes cobranding synergy with other well-known, established brands.
Both print and electronic gift certificates supported for added customer convenience.
A “collections” section appeals to fashion-minded audience and promotes upsell behavior.
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Teacup Baby |
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Teacup Baby is an independent retail and ecommerce start-up, offering sophisticated infant, toddler and children’s fashions.
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Seeking to translate their ideas into reality, they enlisted Designsensory to research, craft and launch a unique brand, effectively communicating the essence and values of the company. The resulting logo and logotype was extended into a functional and aesthetically pleasing ecommerce storefront. User-friendly browsing and checkout processes are complimented by |
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advanced search engine optimization, online and offline marketing, a gift registry, and both print and electronic gift certificates. Through the Designsensory inDrive program and additional guidance in offline and online marketing techniques, Teacup Baby has seen both positive results and a tangible return on investment from their online store. |
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http://www.teacupbaby.com/
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