 |
 |
 |
|
|
 Revitalized identity suggests a legacy interpretation of a familiar look
Establishment of a consistent style within the user interface codifies revitalized identity.
Overhauled Internet site aesthetics provide an easier and more pleasing browsing experience.
|
|
|
|
 |
|
|
| |
Revitalized brand incorporates the aesthetics of legacy beers and spirits for added novelty and familiarity.
Product specifications were collated, digitized, and presented as downloadable PDFs as a convenience to customers and prospects.
Select photography was used to provide the site with a more narrative feel. Instead of exclusive focus on the products, these images soften the sale by showing people using their products.
|
|
|
|
 |
|
|
| |
A graphical navigation scheme centered around major themes was employed to allow for quick and easy information access. Additionally, the images serve as icons which graphically communicate the extent of their inventory.
|
|
|
|
 |
 |
 |
 |
Raley's Tanning |
| |
Since their inception in 1983, Raley’s Tanning has grown to become one of the largest tanning supply and equipment distributorships in the world.
|
| |
Unfortunately, their identity has remained largely the same, adding to the growing gap between the image projected and the value within. Realizing the disparity, |
|
Raley’s Tanning retained Designsensory to update the foundations of their identity and to overhaul the look-and-feel of their entire Internet site. |
| |
http://www.raleystanning.com/
|
| |
|
|
