PetSafe Bark for Your Park Microsite

PetSafe®, the industry leader in the development of product solutions for innovative pet behavior, containment, and lifestyle, partnered with Designsensory to develop strategies, creative ideas and design for the second annual PetSafe Bark For Your Park contest. The grand prize of $100,000 goes to the winning city to build a PetSafe dog park, with $25,000 each for two runner-up cities. PetSafe encouraged communities of pet professionals, owners, shelters, welfare groups, and local civic officials to collaborate to help their town win through participation on PetSafe’s interactive microsite and social platforms dedicated to the contest.

Designsensory created the logo and overall visual identity to convey a playful, welcoming tone. The microsite incorporates graphic icons and content that simplify potentially complex steps entrants must take towards winning the grand prize. Robust features within the microsite include individual interactions such as social sharing, voting, commenting and uploading videos and files.

Thousands of communities entered, and tens of thousands across the country participated, each hoping to become a finalist. The Bark for Your Park contest drove awareness and sales for the PetSafe brand. Integrated branding efforts for the contest included the microsite, public relations, and engagement across social platforms and the PetSafe.net site.

Services Utilized: