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Client: Flipfest Gymnastics

Mudderfest Identity

FlipFest co-owners and former Olympians John Macready and John Roethlisberger are hosting the upcoming cross-country running event named MudderFest. Earth tones, hand-drawn elements and organic shapes create an overall tone and feel for the MudderFest identity. Playful elements of miniscule mud-covered athletes racing among the letters help to convey the race message, “Pride is the trophy.” 

The race is hosted at Lake Frances in Crossville, Tennessee. Mudderfest is a 5 to 6-mile test of grit, determination and athleticism. Situated on the Cumberland Plateau, Lake Frances is the perfect home for a mud run, at the most picturesque time of the year. The course navigates through woods, over hills and through the valleys surrounding Lake Frances. With the perfect combination of physical challenge and ridiculous fun, Mudderfest is an experience that, like the Olympics, is unforgettable.

Services Utilized:

• Brand Strategy
• Conceptual Exercises
• Graphic Design
• Logo Design