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 Captured company essence through extensions of familiar brand styles and themes
Created custom configured slitted pockets for holding additional product literature.
Distilled various disparate ideas down to eight core themes to accurately symbolize and represent the company.
Introduced stylistic circle motif as reinforcement to the new signature and symbol.
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The uncoated fiber cover contrasts with the plastic-like, translucent bellyband to evoke distinctions between technology and craft.
Candid photography was storyboarded and obtained to showcase MTS Nano’s setting and culture in a real, accessible way.
Scientific imagery (graphs, scans, models) were obtained or recreated and used to showcase solutions to problems. This was done to place an emphasis on solutions rather than simple hardware.
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MTS Nano has specimen chucks with circular loading areas. This inspired an exploration of the circle as a prominent stylistic theme.
Each spread depicts a different aspect of their brand personality and works to create a crescendoing narrative ending strongly with customer-specific values.
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MTS Nano Instruments |
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As an expansion to their brand revitalization and redeveloped sales collateral system, MTS Nano Instruments once again called upon Designsensory to extend their new aesthetics even further.
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Previously, Designsensory outfitted MTS Nano with other new sales and marketing materials created for specific contexts within their information flow. The new objective—increase prospect interest with a distinct marketable corporate overview piece to capture the multifaceted mission and vision of MTS Nano. What was needed was a |
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piece that captured the inherent drama behind their work; a catalog of their values, culture, and passion; a snapshot of the intangible uniqueness of their organization. Our solution, an innovative print experience, has since garnered unanimous praise for MTS and Designsensory. |
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http://www.mtsnano.com/
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