How do you capture the essence of a culture in a campaign? That was Designsensory’s task while working with the Tennessee Department of Economic and Community Development. As we are headquartered in Tennessee, we were thrilled to showcase the culture, economy, natural beauty and people of this great state.
The campaign needed to differentiate Tennessee among other states by highlighting its unique competitive advantages to current businesses and prospective business developers. Furthermore, it needed to convey how environmental factors translate to making superior products.
Capturing Tennessee’s rich culture meant showcasing its strong natural resources, its craftsmen and the diversity of the workforce. This resulted in original photography and aerial drone videos for use in multiple platforms—including the official marketing collateral booklet—advertising the official TNECD website.