Marrying corporate with community through media relationships.
Knoxville TVA Employees Credit Union is dedicated to serving and connecting with the community they have been a part of for more than 80 years. Our public relations efforts began with coordinating the grand opening of a brand new branch in Morristown, Tennessee in May 2016.
What’s unique about the new branch interior in Morristown is that it was designed to reflect the Credit Union’s commitment to the community they have served for more than 80 years. Local historians helped the Credit Union and Designsensory select historic images to be displayed throughout the branch as a tribute to the community. The grand opening was covered by local outlets WCRK and Morristown Tribute, in addition to a cover story in Knoxville News Sentinel’s business section. We’re looking forward to coordinating the grand opening of the south branch in December 2016.
Our public relations efforts don’t stop with grand openings. The Credit Union also owns the naming rights to the Johnson City Cardinal’s stadium, the minor league affiliate of the Saint Louis Cardinals. Using relationships we’ve made over the years, we promoted the first annual Fan Fest among the Johnson City Community. We’ve also participated in promoting other community initiatives, such as movie nights in Roane County. We’re proud to partner with Knoxville TVA Employees Credit Union and help them connect with the East Tennessee community.