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Client: Goodwill Industries of Knoxville

Goodwill Vintage Fashion Show 2011

Through sponsorship, print advertising, posters and attendance at the Vintage Fashion Show and Sale, Designsensory continues its partnership with nonprofit Goodwill Industries-Knoxville, Inc. The show's theme, Restyle, blends a retro feel with vivid colors, inviting copy and playful imagery. The welcoming creative shares a much-needed message: the community gathering in a fun, style-forward cooperative to support Goodwill Industries of Knoxville and its far-reaching programs. With hundreds attending the fashion event, media buzz, sponsor support and a lively silent auction, the Vintage Fashion Show raises awareness and funding.

The mission of Goodwill Industries-Knoxville, Inc. is to provide vocational services and employment opportunities for people with barriers to employment. Goodwill operates 22 retail stores, which fund the training programs offered at comprehensive employment and training centers located throughout its 15-county service area. In 2010, Goodwill 
Industries-Knoxville, Inc. served more than 3,700 individuals in the East Tennessee community. For more information, visit the Goodwill Fashion Show.

Services Utilized:

• Brand Strategy
• Conceptual Exercises
• Content Copywriting
• Graphic Design

• Logo Design
• Print Advertising
• Print Collateral Design