Goodwill Vintage Campaign 2017
Goodwill Industries

In Living Color: Clothing & Community


When the 2017 Goodwill of Knoxville Vintage Fashion Show and Sale rolled around, we wanted to do something beyond the materialistic. We wanted to make a splash—with colors and textures.

The event is chock full of inspiring fashion from the past, but the event itself serves a greater purpose beyond highlighting vintage apparel. The “In Living Color” concept gives out fun in abundance, but also caters to an inclusive and paint-the-town-red mentality. Knoxville is a close-knit community that favors philanthropy and helping others.

At Designsensory, we believe inclusivity in advertising is beautiful, as well as advocating for ALL—just like Goodwill. In this spirit, we kept disability close to our hearts and included a model with Down syndrome alongside our three other diverse models. Hand-drawn clothing and cityscapes showcase local creativity and the can-do attitude of the posters, program and ads designed for the event. Other visuals include models with paintbrushes, in full-on rockstar poses.

Goodwill Industries-Knoxville, Inc. provides vocational services and job opportunities for people with barriers to employment, and proceeds from the event go toward this endeavor.

Let’s achieve great things together.

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