Client: Goodwill Industries of Knoxville
Goodwill Fashion Show and Sale 2007
The Goodwill Vintage Show brand and print collateral bring awareness of the annual fundraising event to the surrounding community with the main purpose of increasing ticket sales. The pieces also showcase the clothing and accessories available at Goodwill's regional stores, which are a source of income to the organization.
The print materials featured a collage of photography, texture, and shapes reminiscent of the 1960s and asked the question, "What's your vintage?" By evoking the free-spirited 1960s, the materials called attention to not only the vintage nature of the clothing but also the concepts of individualism and personal expression through fashion.
- Brand Strategy
- Conceptual Exercises
- Logo Design
- Print Advertising
- Print Collateral Design