Client: Goodson Brothers Coffee Company, Inc.
Goodson Bros. Packaging - 12 oz.
When even the family dog knows about roasting great-tasting coffee, you don’t want a generic packaging design that will just blend in with other products on the shelf. The redesign of Goodson Bros. Coffee packaging takes full advantage of the long and colorful history of this family of coffee aristocrats.
The traditional logo and watermark ground the design in the company’s storied past; warm tones speak to the rich coffee experience; photos of family members, local landscapes and even Buster the bulldog add to the personal flavor of the packaging; and coffee names speak to the 130 years that Goodson Bros. has been an important member of the East Tennessee community. Soon-to-be released coffee blends include those named for Max, the family spokescat; Lady McReynolds, the daring aviatrix and horsewoman, and Bud, the driving force behind Goodson’s ongoing quest for the best.
At Goodson Bros. every cup of coffee tells a story. The packaging should too.
View related projects:
- Brand Strategy
- Graphic Design
- Logo Design
- Package Design
- Product Development