designsensory | case studies
our innovation
  Stylized identity suggests a modern interpretation of a familiar look

  Inclusion of robust customer functions like automatic coupon generation, online survey logs, and mailing list functions.
form and function
    A judicious use of revitalized corporate hues combine to communicate warmth and professionalism.

  Fabric care information was researched, collated, and presented as a convenience to customers and prospects.

  A simple and elegant navigation structure was employed to allow for quick and easy information access.
 
standout characteristics
    The functions on this site are meant to reinforce and extend operational and customer retention strategies. Joining the mailing list and/or filling out the online survey (both of which provide the user with special coupons and discounts) allows Crown to collect information for further relationship management. An automatic parser also sends customers coupons on their birthday as part of the online mailing list.  
Crown Cleaners
Crown Cleaners
Crown Cleaners
 
Offering the highest quality dry cleaning for more than 35 years, Crown Cleaners continues to earn the trust of many in the Knoxville community.
 
  To extend their customer experience, Crown Cleaners turned to Designsensory to create an Internet site that would communicate Crown’s unique value. With functions and information atypical of many fabricare businesses online, Designsensory successfully crafted an Internet site that sets Crown apart from the competition.
 
http://www.crowncleaners.com/ 
 
 
Crown Cleaners Crown Cleaners
internet site
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