Be More Live More Website
Centers for Disease Control and Prevention

Distilling information to large audiences.

When University of Tennessee Extension came to us to design the website for the Be More Live More campaign, we knew we had to create a persuasive platform that would change established mindsets within communities.

The website needed to be a disseminator of a lot of information in a way that would motivate people to change their beliefs about exercise and eating habits. Employing previously completed market research, we created a website with the primary purpose of housing all the information and resources residents needed to revamp their eating habits and lifestyles.

Using crisp, colorful imagery and graphics, we created a one-stop shop for community members to access a calendar of community events, education materials, recipe ideas and tips for living a healthy lifestyle.

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