Distilling information to large audiences.
When University of Tennessee Extension came to us to design the website for the Be More Live More campaign, we knew we had to create a persuasive platform that would change established mindsets within communities.
The website needed to be a disseminator of a lot of information in a way that would motivate people to change their beliefs about exercise and eating habits. Employing previously completed market research, we created a website with the primary purpose of housing all the information and resources residents needed to revamp their eating habits and lifestyles.
Using crisp, colorful imagery and graphics, we created a one-stop shop for community members to access a calendar of community events, education materials, recipe ideas and tips for living a healthy lifestyle.