 |
 |
 |
|
|
 Creation of 16 page, full-color product catalog within two weeks
Calibration of hundreds of photographic assets to ensure proper and consistent color reproduceability
Establishment of modern, stylistic layout design guidelines
Technical editing streamlined the written content
|
|
|
|
 |
|
|
| |
Liberal use of white space provided the clean and sophisticated layout necessary to properly showcase the veneer swatches.
Photographs depicting veneer use in different settings were chosen and featured throughout.
|
|
|
|
 |
|
|
| |
Intuitive organization presents differentiating company information first, product showcases second, and installation instructions third.
Installation instructions were placed on the backside so contractors could easily reference the catalog without having to navigate the piece.
|
|
|
|
 |
 |
 |
 |
Arrowhead Stone |
| |
The exceptional quality, style, and durability of Arrowhead Stone Manufacturing’s products have made the company very successful in the five plus years of its existence.
|
| |
Arrowhead’s hallmark is stone veneers that are consistent in color and texture throughout the material and raked on the backside for greater adhesion. As a business rapidly gaining noteriety within the industry, Arrowhead wanted to refine their sales collateral to better communicate value. With an array of existing photographic assets, |
|
Arrowhead Stone turned to Designsensory to create their first official product catalog—a piece that would clearly showcase their products to architects, contractors, and home owners. Paying close attention to the color reproduction of the samples, Designsensory delivered a memorable piece in time for seasonal use. |
| |
|
| |
|
|
