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 Synthesis of the name AmbientAire
Creation of the corporate wordmark and signature
Establishment of a visual identity system
Extension of new visual system to vehicles and equipment
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The name AmbientAire employs vowel repetition to aid in pronunciation and recall.
AmbientAire retains novelty because it suggests the nature of the service. The addition of the positioning statement compensates for this ambiguity by directly communicating and pairing the new name with the actual service.
Because the name starts with the letter “A” it will appear at or near the beginning of serial lists and offer increased visibility.
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The graphical pair of the open door element with the photography of nature creates an emotive narrative that reinforces the notion of cleaner indoor environments.
The addition of the “e” to Air allows for further name differentiation, state-wide trade name registration, and the opportunity to retain the appopriate Internet URL, www.ambientaire.com.
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AmbientAire |
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Seeking to extend their reach into other related market opportunities, Pest Solutions, LLC, invested in a business plan to add air quality research and duct cleaning to their extensive list of professional services.
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To meet the challenge of branding their diversification effort, Pest Solutions, LLC, turned to Designsensory to synthesize a name, develop a visual system, and transform their idea into reality. After surveying competitive market aesthetics and embracing the internal values of the parent |
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company, Designsensory’s process generated options, from which the final name, AmbientAire, was selected. This name became the foundation for the core visual identity system and stationery system and codified the style for consistent use throughout their publications and infrastructure. |
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