Presenting the facts.
When Augusta CVB requested that we put together their Tourism Report & 2017 Marketing Plan, we had a solid foundation to build from. We had already redesigned the look and feel of this annual report in the previous year, allowing us to showcase our successes in this year's report with comparative statistics and the launch of new marketing efforts.
In 2016, we completely rethought the Tourism Report & Marketing Plan to provide hard facts and data points in a format that was easy to digest at a glance. Using that document for comparison, this year's Report showed marked successes in Social Media, for example, with measurable increases in participation. We also extended the page count to showcase two very important additions to Augusta CVB's marketing efforts: The New Augustan magazine and a new website, VisitAugusta.com.
The Report was distributed to key stakeholders at Augusta’s State of Tourism luncheon, where it was received enthusiastically. The book was vibrant and functional enough to earn accolades in the form of a 2017 bronze ADDY Award.
With the refreshed layout, which mixes bold graphics, measurable objectives and data points, Augusta CVB will be able to use the Report as a benchmark to measure program successes year to year.