30Investments Identity

With a new visual identity, 30Investments is poised to connect investors with a belief in improving the success of small business. The company is leveraging the team’s proven record of success as small business consultants into a purposeful, focused investment company, helping investors make a greater impact with their money and time. At the core of 30Investments’ unique model is The Framework™, a proprietary business coaching process bonding people with purpose.

Key attributes of the visual identity convey 30Investments as competent, confident, transparent and trustworthy. The combination of alphanumeric characters visually blends the separate words into one memorable name. Color shifting, defined by the upward pointing arrow, symbolizes forward momentum with a higher goal and the transitional power that the investments build on.

Along with the visual identity, Designsensory is developing the 30Investments website and presentation materials, among other initiatives.

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