The Tennessee Fund, through the generosity of its members, provides resources needed for University of Tennessee student-athletes to achieve excellence in the classroom and competition. Because the members and their support play such a crucial role in enriching the lives of student-athletes, the Tennessee Fund wanted to communicate how their donations have helped athletes as well as share more infomation about member benefits.
The Tennessee Fund membership guide blends the message of the heritage of the University of Tennessee’s athletics with today’s teams to showcase how donor commitments make a difference. Impressive statistics, testimonials from student-athletes, bold imagery and personal messages of thanks remind Tennessee Fund members of the impact of their donations. The brochure also communicates member benefits, including ticket information, special parking and more.
Many design elements of the multipage brochure evoke the Tennessee Fund website, such as overall colors, content and identity. Heavier paper stock, metallic inks and bold imagery create an elevated piece that both recognizes previous financial commitments from members and encourages sustained giving.