Thinking

Fail Harder - Utilize Rapid Prototyping

Fail Harder - Utilize Rapid Prototyping

Failing, or trying harder, is an integral component to the Design Thinking process.

Read More →

What's Your Brand Story

What's Your Brand Story

What’s your story? This is a question many of us can answer both for ourselves and the brands we create, curate and care for. How well are you utilizing storytelling to craft your brand message?

Read More →

The Quantified Self: A Mosaic of Metrics and Meaning

The Quantified Self: A Mosaic of Metrics and Meaning

There’s a quiet revolution that’s moving metrics mainstream. Many brands count on it.

Read More →

Revisiting the Consumer Decision Journey

Revisiting the Consumer Decision Journey

Do you have a good understanding of your consumer’s decision journey toward brand engagement? Understanding consumer behavior will help you know where you need to put your brand’s resources.

Read More →

The Power of Empathy - Better Collaboration

The Power of Empathy - Better Collaboration

Empathy in its truest definition is a powerful tool, integral to the brand engagement process, leading to insights and innovation.

Read More →

Debbie Millman: Thinking About Design

Debbie Millman: Thinking About Design

AIGA (the professional association of design) former president, and Sterling Brands' President of Design, Debbie Millman’s visited Knoxville recently and lectured on brands.

Read More →

Debbie Millman: Thinking About Brand

Debbie Millman: Thinking About Brand

Those of us lucky enough to be in Debbie Millman’s presence at Old City’s Remedy Coffee on Thursday, January 20, drank a cup of experiential wisdom.

Read More →

2012 Trends

2012 Trends

At the beginning of the new year, we at Designsensory, like to share some forward-thinking design, content and technology insights that, hopefully, you can utilize within your branding, business and marketing efforts.

Read More →

Helping PetSafe Promote the Launch of a New Product

Helping PetSafe Promote the Launch of  a New Product

Here, at Designsensory, visual design is at the forefront of what we do, but our capabilities go well beyond creating what is seen, to where, when and how it will be seen via media planning. 

Read More →

2011 Trends: A Few Thoughts

2011 Trends: A Few Thoughts

If we’ve learned nothing else over the course of 2010, design, advertising and technology is in a continual state of flux, and we believe the changes that have taken place, and those yet to come are important to our profession, clients and most importantly, to our client-partners’ many customers.

Read More →