Thinking

Revamping ORNL Federal Credit Union's Social Media Strategy

Revamping ORNL Federal Credit Union's Social Media Strategy

With more branches than any other credit union in the area, ORNL Federal Credit Union is a well-known presence in East Tennessee. When ORNL FCU wanted to refine its social media presence, it called on Designsensory to take on the task.

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What is Transmedia Storytelling?

What is Transmedia Storytelling?

Is your brand taking advantage of the benefits of transmedia storytelling? First, let’s talk about how transmedia storytelling is different from multimedia storytelling.

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Utilize: Embracing Imperfection

Utilize: Embracing Imperfection

Following up on last month’s article about human connections, this "Utilize" writeup shares how and why imperfection elevates design and builds connections.

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Utilize: Human Connections

Utilize: Human Connections

In our advertising and aspirational messaging, advertisers and agencies often pull at the heartstrings to display brands’ values and to differentiate from competitors’ messages.

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When Keeping Up Gets You Ahead

When Keeping Up Gets You Ahead

The words "social strategy" may leave some of us cold but the connections that fire between client and brand as a result of social engagement will warm and inspire even the coldest keyboard.

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2014 Trends, Part 2

2014 Trends, Part 2

At Designsensory we strive to stay ahead of trends in marketing, communication, strategy and technology. Our goal is to use changing information about all channels in order to better help our clients achieve their goals.

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2014 Trends, Part 1

2014 Trends, Part 1

Being proactive is something we strive for every day: creating forward-thinking design aesthetics, leading development on bleeding edge technology, defining content across brandscapes and sharing impactful strategic planning.

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Utilize: Inspiring Moments

Utilize: Inspiring Moments

During the holidays we often get caught up in a rush of gift giving and social events. But, at a deeper level, in many ways, this season is about finding inspiring moments for oneself and others that can extend well beyond the parties and presents.

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Utilize: Online Retail Trends

Utilize: Online Retail Trends

Black Friday and Cyber Monday ring in the holiday season and officially commence what most retailers hope is their best time of year. Utilizing key online retail trends and consumer insights may give you the tools you need to succeed.

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Utilize: The Outward Value of Internal Communications

Utilize: The Outward Value of Internal Communications

Your people and your brand are your most important assets, and we believe that brands should work as hard inside a company as they do outwardly.

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