Thinking

The Visibility of Disability in Super Bowl 50’s Advertising

The Visibility of Disability in Super Bowl 50’s Advertising

Let’s face it, Super Bowl ads are sometimes just as memorable as the game itself. Our Director of Strategy Josh Loebner encourages you to vote for two ads in particular.

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What We're Reading: January 2016

What We're Reading: January 2016

We asked three of our pros to share how theyre staying up to date in their field, or if theyve stumbled onto pure Internet gold.

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Matt Montgomery: What I'm Designing for This Year

Matt Montgomery: What I'm Designing for This Year

Senior Designer Matt Montgomery took a moment to compile his favorite trends from last year and explain what will be inspiring his work in 2016.

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What We're Reading: December 2015

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What We're Reading: December 2015

We asked three of our pros to share how they're staying up to date in their field, or if they’ve stumbled onto pure Internet gold.

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6 Marketing Trends To Watch For 2016

6 Marketing Trends To Watch For 2016

Trend lists abound this time of year, showcasing not only what worked in 2015, but what made the biggest headlines, the biggest blunders and what could be the next marketing must-haves in the New Year.

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5 Things You Must do on Social Media

5 Things You Must do on Social Media

Call them what you will, guidelines, tips, tricks, secrets. No, don’t call them secrets, because these are five simple things every business should know and do when it comes to social media.

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What We're Reading: October 2015

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What We're Reading: October 2015

We asked three of our pros to share how they’re staying up to date in their field, or if they’ve stumbled onto pure Internet gold.

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Best Practices for Email Newsletters

Best Practices for Email Newsletters

“Out with the old, in with the new.” This attitude seems to be an overarching mentality in our society. Today’s ever-changing technology landscape posits people as quick to write off the “archaic” and eager to adopt the latest, greatest trend. However, an example of electronic communication with staying power—one that has proven its worth—is email. 

 

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How Ethnographic Studies Help Marketers Craft Messaging

How Ethnographic Studies Help Marketers Craft Messaging

How well do you know your audience? Do you really know them? Or, do you just think you know them? Perhaps the better question is, what is the best way to really know your audience?

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Why You Need Video Content to Tell Your Brand's Story

Why You Need Video Content to Tell Your Brand's Story

We are a visual society with a shrinking attention span. We love small doses of video that tug at our emotions. They make us laugh and cry, we relate and reminisce. These video snippets that are on websites and in our daily feeds are telling brand stories in snackable, shareable moment.

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