Thinking

How Ethnographic Studies Help Marketers Craft Messaging

How Ethnographic Studies Help Marketers Craft Messaging

How well do you know your audience? Do you really know them? Or, do you just think you know them? Perhaps the better question is, what is the best way to really know your audience?

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Why You Need Video Content to Tell Your Brand's Story

Why You Need Video Content to Tell Your Brand's Story

We are a visual society with a shrinking attention span. We love small doses of video that tug at our emotions. They make us laugh and cry, we relate and reminisce. These video snippets that are on websites and in our daily feeds are telling brand stories in snackable, shareable moment.

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Tennessee Uncharted: Increasing Exposure Through Video

Tennessee Uncharted: Increasing Exposure Through Video

When Designsensory began working with Tennessee Wildlife Resources Agency on the concept for a new television show, we wanted to a look at current trends as well as the needs of viewers.

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A Look at Disability & Advertising in Super Bowl XLIX

A Look at Disability & Advertising in Super Bowl XLIX

Here, at Designsensory, we believe in the power of campaigns that are inclusive of all audiences, with creative that is reflective and welcoming, regardless of race, ethnicity, gender or ability. Our Brand Strategist Josh Loebner writes a blog on advertising and disability, and we’d like to share his recent post on disability, inclusion and the Super Bowl.

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The Dos and Don'ts of a Website Request for Proposal

The Dos and Don'ts of a Website Request for Proposal

You’re writing an RFP for a new website. How do you know that your RFP has the right information to get the website you want?

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The Importance of Content Marketing

The Importance of Content Marketing

Content marketing continues to dominate in 2015. It seems that lots of people missed that memo. In fact, issues we regularly face with clients indicate that few people outside the marketing world even know what content marketing is. And, content strategy? They've never heard of it. So, let's take a look at some common client questions.

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Why We Paid Attention to the Consumer Electronics Show.

Why We Paid Attention to the Consumer Electronics Show.

Every year, thousands of tech innovators, journalists and futurists come together in Las Vegas at the Consumer Electronics Show—better known as CES—to predict which technologies may forever change our future. The current tribe of CES attendees, presenters and all-around devotees goes beyond geek culture to now include advertisers and agencies. With each trying to find ways to connect to what’s cutting edge, we decided to share a few tech trends that we believe may be significant for you and your brand.

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5 Ways to Maintain Search Equity During a Website Redesign

5 Ways to Maintain Search Equity During a Website Redesign

Think you're ready to redesign your website? Check out these tips first to enjoy a smooth, rewarding launch experience.

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5 Trends for Tourism Organizations

5 Trends for Tourism Organizations

When the weather outside is frightful, it's a good time to daydream about vacations and warmer travel destinations.

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The Power of Public Relations in Marketing

The Power of Public Relations in Marketing

We’d like to think that your brand has something newsworthy to share. It’s safe to say that every day may not bring a front page article, evening news story or online coverage reaching millions. However, utilizing the power of public relations can help connect moments of truth to momentum for your brand.

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