Is your brand taking advantage of the benefits of transmedia storytelling? First, let’s talk about how transmedia storytelling is different from multimedia storytelling.
To showcase the sights and sounds of TN, Designsensory collaborated with PopFizz to create a series of regional shortfilms for tnvacation.com. Learn more.
Following up on last month’s article about human connections, this "Utilize" writeup shares how and why imperfection elevates design and builds connections.
With an African crested porcupine as a greeter at the Knoxville Zoo venue and the precocious parrot Einstein going through her 200+ paces, the Knoxville American Marketing Association's Honors Awards celebration raised the bar for fun and adventure—and for recognizing the standouts among us.
The AIGA Knoxville Design Week gives our team an opportunity to broaden conversations, share inspirations, educate students and recognize design leaders in our community.
In early April, the Knoxville Chamber announced 24 finalists for its 2014 Pinnacle Business Awards, which recognizes and celebrates outstanding businesses and businesspeople in the East Tennessee area. Our very own Joseph Nother was nominated for the Young Entrepreneur Award.
In our advertising and aspirational messaging, advertisers and agencies often pull at the heartstrings to display brands’ values and to differentiate from competitors’ messages.
When a client asked us if we’d like to join them in flying an airplane, we leaped at the chance. And quite a lot of running, flying and leaping we did as we constructed and flew kites. On a weightier level, we learned quite a bit about what went into the building of the Wright Brothers’ airplane.
Once again, Designsensory was proud to work with the Congressional Medal of Honor Society and the 2014 Convention planners to promote the new documentary, “Medal of Honor: A History."
Designsensory is excited to welcome three interns this winter. With a variety of skills and interests, Ariana Duncan, Chris Cable and Scott Bubis are a fun and capable addition to the DS mix. Ariana and Chris are part of the business development team, while Scott is working in our marketing strategy group.