Thinking

Utilize: Embracing Imperfection

Utilize: Embracing Imperfection

Following up on last month’s article about human connections, this "Utilize" writeup shares how and why imperfection elevates design and builds connections.

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Knoxville AMA's Annual Honors Celebration

Knoxville AMA's Annual Honors Celebration

With an African crested porcupine as a greeter at the Knoxville Zoo venue and the precocious parrot Einstein going through her 200+ paces, the Knoxville American Marketing Association's Honors Awards celebration raised the bar for fun and adventure—and for recognizing the standouts among us. 

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All in for AIGA Knoxville Design Week 2014

All in for AIGA Knoxville Design Week 2014

The AIGA Knoxville Design Week gives our team an opportunity to broaden conversations, share inspirations, educate students and recognize design leaders in our community.

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Joseph is a Young Entrepreneur Finalist

Joseph is a Young Entrepreneur Finalist

In early April, the Knoxville Chamber announced 24 finalists for its 2014 Pinnacle Business Awards, which recognizes and celebrates outstanding businesses and businesspeople in the East Tennessee area. Our very own Joseph Nother was nominated for the Young Entrepreneur Award.

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Utilize: Human Connections

Utilize: Human Connections

In our advertising and aspirational messaging, advertisers and agencies often pull at the heartstrings to display brands’ values and to differentiate from competitors’ messages.

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Flying High with the Wright Brothers

Flying High with the Wright Brothers

When a client asked us if we’d like to join them in flying an airplane, we leaped at the chance. And quite a lot of running, flying and leaping we did as we constructed and flew kites. On a weightier level, we learned quite a bit about what went into the building of the Wright Brothers’ airplane.

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Medal of Honor Documentary

Medal of Honor Documentary

Once again, Designsensory was proud to work with the Congressional Medal of Honor Society and the 2014 Convention planners to promote the new documentary, “Medal of Honor: A History."

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Meet Designsensory's New Interns - Spring 2014

Meet Designsensory's New Interns - Spring 2014

Designsensory is excited to welcome three interns this winter. With a variety of skills and interests, Ariana Duncan, Chris Cable and Scott Bubis are a fun and capable addition to the DS mix. Ariana and Chris are part of the business development team, while Scott is working in our marketing strategy group.

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Bring Stone Brewery to Blount County

Bring Stone Brewery to Blount County

StWhen the California-based craft brewer announced plans to open an East Coast brewery, the Blount Partnership began work on a proposal to convince Stone Brewing Co. to locate the new brewery in Pellissippi Place Business Park.

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When Keeping Up Gets You Ahead

When Keeping Up Gets You Ahead

The words "social strategy" may leave some of us cold but the connections that fire between client and brand as a result of social engagement will warm and inspire even the coldest keyboard.

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