Thinking

Utilizing Entertainment as Advertising

Utilizing Entertainment as Advertising

No matter the moment, people want to be entertained. And, no matter the business, your product or service can utilize entertainment to elevate moments and inspire action. Advertising’s past relationship with consumers was, what many considered, inconvenient at best, and could be described as an interruption or a barrier, often boring.

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Aviation Community Takes Flight

Aviation Community Takes Flight

Big South Fork Airpark is a premier aviation and equestrian community in a spectacular expanse of Tennessee. Since the natural beauty of the region and the prestigious lifestyle of the airpark are main selling points for the community, a visually appealing website was of utmost importance.

The airpark is perched at the edge of Big South Fork National River and Recreation Area, a panorama spanning 125,000 acres of outdoor beauty. Naturally, the new photography created by the PopFizz crew steals the show. The site design is modern, clean, with streamlined navigation, so the original photography could shine.

DSXpress, Designsensory’s content management system, combines ease of use with the unlimited ability to create and edit on the fly, enabling quick population of the site with copy and photos. A custom photo gallery further showcases the development section and the amenities section of the site.

With the brand-new Big South Fork Airpark website, aviation enthusiasts can learn about the development and its community, and become familiar with the airpark surroundings before they fly there. For more information on Big South Fork Airpark, visit the new website.

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Designsensory Partner with Entrepreneur Michael Crain

Designsensory Partner with Entrepreneur Michael Crain

One of Designsensory’s recent entrepreneurial partnerships was with Michael Crain, whose innovative thinking for a video messaging platform was developed into the Vuture app.

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7 Ways to Embrace Entrepreneur Thinking

7 Ways to Embrace Entrepreneur Thinking

We embrace all of our client partnerships, from the well-established brands that have been around for decades to fresh-faced start-ups. Even though Designsensory is approaching 15 years, we believe an entrepreneurial culture is valuable at all stages of business.

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Bringing Sugarlands to New Markets

Bringing Sugarlands to New Markets

When Sugarlands Distilling Company approached liquor stores to sell its products, it recognized the need for marketing materials that would distinguish the distilling company from the competition. And, when Sugarlands made the move to a national distributor, that distributor made the same observation.

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The Power of Public Relations in Marketing

The Power of Public Relations in Marketing

We’d like to think that your brand has something newsworthy to share. It’s safe to say that every day may not bring a front page article, evening news story or online coverage reaching millions. However, utilizing the power of public relations can help connect moments of truth to momentum for your brand.

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A September of Community Building

A September of Community Building

This September, Designsensory parterned with Goodwill and A Secret Safe Place for Newborns in Tennessee to do good in our local community.

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Designsensory Partners with Knoxville Start-Up AmpTrader

Designsensory Partners with Knoxville Start-Up AmpTrader

When asked to create AmpTrader.com—a site that features everything a musician might need to buy or sell guitars and guitar equipment—we were thrilled to take on the job. Not only are several DSers musicians, also the site is one of the few of its kind.

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Designsensory Adds Public Relations to its Services

Designsensory Adds Public Relations to its Services

Designsensory is excited to announce that, with the addition of two new staff members, we now offer more public relations services in our all-encompassing approach. We welcome Casey Self and Melanie Beauchamp to the team! Combined, they bring more than 20 years of experience in PR and media relations.

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Using Microsites to Create Snackable Content

Using Microsites to Create Snackable Content

Think of snackable content. You may envision individual social posts, infographics and short videos. However, microsites can create maximum impact in your digital presence and content mix.

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