Thinking

Designsensory Founders Named in '40-Under-40'

Designsensory Founders Named in '40-Under-40'

Congratulations to Designsensory’s founders Joseph Nother and Brandon Rochelle for being recognized in the eighth annual edition of the Greater Knoxville Business Journal’s 40 under Forty: The region's Rising Stars!

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5 Ways to Maintain Search Equity During a Website Redesign

5 Ways to Maintain Search Equity During a Website Redesign

Think you're ready to redesign your website? Check out these tips first to enjoy a smooth, rewarding launch experience.

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A Merry Time for Our Designsensory Team

A Merry Time for Our Designsensory Team

When we're not busy branding and designing, writing and reaching out with PR, coding, shooting a TV series and setting the world on fire, what do we do? At the special season of Christmas, no matter how busy life as we know it is, we celebrate each other. 

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Different Traditions, Same Joyful Moments

Different Traditions, Same Joyful Moments

The holidays are a special time of year. They bring us together, remind of us of what we value most and inspire a warmth and cheer unlike any other time of the year.

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Celebrating a Year of Designsensory Moments

Celebrating a Year of Designsensory Moments

For everyone connected to Designsensory—from clients, to DSers to families and friends—the past 12 months have been filled with moments that inspire, honor, delight, deliver and much, much more. Before we pivot toward the new year, we want to share some of those moments and what they mean to us.

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5 Trends for Tourism Organizations

5 Trends for Tourism Organizations

When the weather outside is frightful, it's a good time to daydream about vacations and warmer travel destinations.

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Fresh Faces at Designsensory this Fall

Fresh Faces at Designsensory this Fall

As an organization, we are deeply committed to continuous learning, and growing inside and outside our walls. Interns who work with us are invaluable to us and our growth. Superhero DS interns for this fall semester are Courtney Gibson, Joey Hathaway and Brayan Zavala.

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Them Importance of Rich Media in Integrated Marketing

Them Importance of Rich Media in Integrated Marketing

At Designsensory, we believe in the power of richly crafted stories. We’ve been hard at work (and having lots of fun) with our production partner, PopFizz, creating rich media that helps clients promote their brands. We’ve collaborated with PopFizz on photo and video shoots from Anderson County, Tennessee, to Cook Inlet, Alaska. On the ground and in the air, on four-wheelers and oil rigs, we’ve captured amazing images that tell great stories.

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Utilizing Entertainment as Advertising

Utilizing Entertainment as Advertising

No matter the moment, people want to be entertained. And, no matter the business, your product or service can utilize entertainment to elevate moments and inspire action. Advertising’s past relationship with consumers was, what many considered, inconvenient at best, and could be described as an interruption or a barrier, often boring.

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Aviation Community Takes Flight

Aviation Community Takes Flight

Big South Fork Airpark is a premier aviation and equestrian community in a spectacular expanse of Tennessee. Since the natural beauty of the region and the prestigious lifestyle of the airpark are main selling points for the community, a visually appealing website was of utmost importance.

The airpark is perched at the edge of Big South Fork National River and Recreation Area, a panorama spanning 125,000 acres of outdoor beauty. Naturally, the new photography created by the PopFizz crew steals the show. The site design is modern, clean, with streamlined navigation, so the original photography could shine.

DSXpress, Designsensory’s content management system, combines ease of use with the unlimited ability to create and edit on the fly, enabling quick population of the site with copy and photos. A custom photo gallery further showcases the development section and the amenities section of the site.

With the brand-new Big South Fork Airpark website, aviation enthusiasts can learn about the development and its community, and become familiar with the airpark surroundings before they fly there. For more information on Big South Fork Airpark, visit the new website.

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