Thinking

Designsensory to be Honored at 2015 PRSA V Awards

Designsensory to be Honored at 2015 PRSA V Awards

Breaking news! For the first time in Designsensory history, our work is going to be honored at the Volunteer Chapter of the Public Relations Society of America’s V Awards! This is also the first time we’ve entered, so it's very exciting for us.

Read More →

Designsensory joins Southeast Tourism Society

Designsensory joins Southeast Tourism Society

With a history of working with tourist destinations, government agencies, attractions and events, it made sense for Designsensory to become a member of the Southeast Tourism Society.  

Read More →

Why You Need Video Content to Tell Your Brand's Story

Why You Need Video Content to Tell Your Brand's Story

We are a visual society with a shrinking attention span. We love small doses of video that tug at our emotions. They make us laugh and cry, we relate and reminisce. These video snippets that are on websites and in our daily feeds are telling brand stories in snackable, shareable moment.

Read More →

Tennessee Uncharted: Increasing Exposure Through Video

Tennessee Uncharted: Increasing Exposure Through Video

When Designsensory began working with Tennessee Wildlife Resources Agency on the concept for a new television show, we wanted to a look at current trends as well as the needs of viewers.

Read More →

Meet Our Spring Interns for 2015

Meet Our Spring Interns for 2015

Each year, Designsensory provides college students an opportunity to develop their skills with internships dedicated to giving the best experiences possible in an agency setting. Interns Alex Hunt, Greg Simpson and Alyssa Garbien are currently with us for the spring semester.

Read More →

A Look at Disability & Advertising in Super Bowl XLIX

A Look at Disability & Advertising in Super Bowl XLIX

Here, at Designsensory, we believe in the power of campaigns that are inclusive of all audiences, with creative that is reflective and welcoming, regardless of race, ethnicity, gender or ability. Our Brand Strategist Josh Loebner writes a blog on advertising and disability, and we’d like to share his recent post on disability, inclusion and the Super Bowl.

Read More →

The Dos and Don'ts of a Website Request for Proposal

The Dos and Don'ts of a Website Request for Proposal

You’re writing an RFP for a new website. How do you know that your RFP has the right information to get the website you want?

Read More →

Designsensory Wins Big at 2015 Knoxville ADDY Awards

Designsensory Wins Big at 2015 Knoxville ADDY Awards

Updated March 5, 2015

On Saturday, February 28th, several DSers walked across the stage at the Downtown Hilton Hotel in Knoxville to pick up ADDY Awards for the past year's work. In addition to winning recognition for ALL of our entries, DS Strategist Josh Loebner was inducted into the Knoxville Advertising Hall of Fame. Congratulations Josh!

Read More →

The Importance of Content Marketing

The Importance of Content Marketing

Content marketing continues to dominate in 2015. It seems that lots of people missed that memo. In fact, issues we regularly face with clients indicate that few people outside the marketing world even know what content marketing is. And, content strategy? They've never heard of it. So, let's take a look at some common client questions.

Read More →

Why We Paid Attention to the Consumer Electronics Show.

Why We Paid Attention to the Consumer Electronics Show.

Every year, thousands of tech innovators, journalists and futurists come together in Las Vegas at the Consumer Electronics Show—better known as CES—to predict which technologies may forever change our future. The current tribe of CES attendees, presenters and all-around devotees goes beyond geek culture to now include advertisers and agencies. With each trying to find ways to connect to what’s cutting edge, we decided to share a few tech trends that we believe may be significant for you and your brand.

Read More →