It’s the most wonderful time of the year.
Yes, we know the holidays have come and gone. But the new year brings endless opportunities. Opportunities for new clients, co-workers, campaigns, concepts and creative. And, more specifically, at the turn of the year, we begin preparing for one of our favorite events—the ADDYs. The submission deadline passed last week, and in late February we’ll head to American Advertising Federation of Knoxville’s American Advertising Awards ceremony.
As a company with a history intertwined with Knoxville’s largest professional advertising organization—we’ve had two presidents and two Hall of Fame inductees in the office—it’s an exciting time of the year for us. Beyond that, having the opportunity to share our work with friends, colleagues and the creative community as a whole is always a rewarding experience.
At the bottom of the page we have a full list of all the work we submitted for consideration in the 2018 ADDYs.
But before we get to our entries, here’s what else we’ve been up to since our last update.
A New Floor Plan for our Future Plans
As we’ve previously announced, we’re expanding our office. And if you’ve visited in the last few months, you’ve likely seen (or heard) the construction. With the entirety of the ground level now complete, our Account Managers will move into their homes and the rest of us will begin the office shuffle sometime this week.
Up next, we’ll renovate one more space upstairs to add a few additional offices, which should cap off the construction and give us brand new studio space for photography and video.
Check Your TV Guide
Another quick reminder that our co-production with Tennessee Valley Authority, Tennessee Valley Uncharted, is set to air its first episode this month on local Public Broadcast Stations. The show is the successor to our show Tennessee Uncharted, and includes longtime host Erick Baker, but expands its editorial focus beyond the state lines to the entirety of the Tennessee Valley region. It also adds a new co-host, Aerial Nicole. The show airs January 21 at 9:30 a.m. on our home station of East Tennessee PBS, with varied schedules on stations around the valley. Or, you can watch new and past episodes on the show’s YouTube channel.
But that’s not all. Remastered, a co-production with Tennessee Department of Economic and Community Development, begins airing on Public Broadcast Stations in early-Spring. The documentary series celebrates Tennessee’s passion for continued craftsmanship and innovation, while evoking a sense of artisanal heritage that only our state can own. Join us and celebrate relentless craft and timeless innovation—the Tennessee way.
Designsensory’s 2018 ADDY Submissions
Each year we share this list ahead of time for the benefit of our clients and so we can share some of our favorite work from this past year at least one more time. Here’s the full list with links to case studies, websites or videos:
Augusta Tourism - 2017 Advertising Campaign
Augusta Tourism - 2017 Annual Report
Augusta Tourism - 2017 Video Commercials
Avid4 Adventure - Website
Blount County Chamber of Commerce - Smoky Mountains Website
BrightRidge - Branding System
Designsensory - Christmas Record
East Tennessee Human Resources Agency - Website
Goodwill Knoxville - Vintage Fashion Show 2017 Poster Series
Knoxville Entrepreneur Center - “The Maker City” Branding
Knoxville TVA Employees Credit Union - Commercials
North Carolina Outward Bound - 50th Anniversary Digital Experience
Osprey Point - Print Collateral
Osprey Point - Website
Roane Tourism - “Soak in Roane” Advertising Campaign
The State University of New York - Badge System
Tennessee Entertainment Commission - “Create Here” Social Media Campaign
Tennessee Entertainment Commission - “Create Here” Website
Tennessee Department of Economic and Community Development - Marketing Assistance Program 2017 Video Series
Tennessee Department of Economic and Community Development - Marketing Assistance Program 2017 Campaign and Toolkit
Tennessee Department of Economic and Community Development - “Remastered” Branding System
Tennessee Department of Economic and Community Development - “Remastered” 2017 Poster Series
Tennessee Department of Economic and Community Development - Tennessee SmartStart Website and Marketing Elements
Tennessee Valley Authority - “Tennessee Valley Uncharted” Poster
Webb School of Knoxville - Branding System
Zoo Knoxville - “Arya” Spring 2017 Commercial
Zoo Knoxville - “BOO! at the Zoo” 2017 Campaign
Zoo Knoxville - “Dream Wilder” Fundraising Campaign Print Collateral
Zoo Knoxville - “Fall for Zoo” Fall 2017 Radio Spots
Zoo Knoxville - “Holiday Countdown” Annual Pass Social Media Campaign
Zoo Knoxville - Tiger Forest Launch Advertising Campaign
Zoo Knoxville - Tiger Forest Launch Tiger Crate Experience