A show you need to watch, redefining a few brands and a group of new DSers—here’s everything you need to see from Designsensory this last month.

“Uncharted” Makes Its Return
Our collaborative television show Tennessee Uncharted has been picked up for a fourth season. The hosted outdoors show, which explores all things “hook and bullet” and Tennessee culture, adds another host alongside local musician Erick Baker from seasons past. Aerial Nicole joins the team, as does our new partner and show torchbearer Tennessee Valley Authority, for our new adventure as Tennessee Valley Uncharted.

Tennessee Valley Uncharted begins airing on every public broadcast station in Tennessee and around the southeast in early 2018. Visit tnvalleyuncharted.com to learn more.

Storied Brands with New Looks
While we continue to build our team and expand our capabilities, brand design maintains a special place in our hearts—it’s been a specialty of ours since the doors first opened. These latest projects are so fresh, we still have the initial inspiration and iterations hanging on the walls around the office.

A brand with a deep-seated identity in its community, in no small part because of its contributions to the area, Johnson City Power Board wanted to future-proof itself with a new name and modern looks as it expanded its offerings in the area and beyond.

Designer: Kevin Jones

In a crowded market place, where first impressions count as much as your track record, Knoxville-based injury law firm Nassios & McLaughlin sought to revitalize its image. The “N” and “M” character-play strikes a balance of modern and traditional.

Designer: Kevin Jones, Joseph Nother


The Pat Summitt Leadership Group aims to share the unparalleled leadership skills and a lifetime of teachings of perhaps the greatest coach that ever lived—and no, I don’t think we’re being biased. A name that needs no introduction serves as the perfect calling card for this admirable organization.

Designer: Lindsay Miller

 Now, we turn to the Webb School of Knoxville, where both Joseph and Brandon graduated, to begin work on a new identity. Contributing to the prestigious school’s history, as they move into a new era, is a task the alumni and our team were proud to accept. And hot off the press is a project that has involved a new name and accompanying logo for a private label offering for big box stores from national hardwood manufacturer Mullican Flooring.

Twelve Websites, One Launch
Continuing our work with the Tennessee Department of Economic and Community Development, we signed on for the department’s Marketing Assistance Program. The challenge: Build a website for each of the 12 counties with available land and excellent economic opportunities in the state, and launch them all at the same time. While this is no new undertaking for us (you can check out last year’s MAP project here), we’re always proud of our team’s work once the project is complete. A huge round of applause to Taylor Fraser for orchestrating this project and getting it launched by October 25 at GovCon.

Deeper Proficiencies in Tech, PR, Business Development and Account Management
We always like to give a shout-out to the pros who join the Designsensory team. Over the last few months, we’ve welcomed Cassie Givens—after a six-year stint at Scripps Networks Interactive—and Cameron Brown, who came back to the east coast after an internship at LA-based agency Anomaly. The two are filling the roles of Account Manager and Associate Account Manager, respectively.

Seats at the business development table are filling up quickly as well, with Kristin Spoerre joining the Designsensory team with an agency background. She’s supporting both our director of strategy Josh Loebner and business operations manager Kaitlin Kulovitz—formerly an account manager and last-name-changer. Kaitlin is now supporting our day-to-day life here in the office in addition to prospective work and internal projects.

A pair of Emilys joined the team. Emily Bullen, a production assistant supporting Taylor Walters, comes to us from Belmont University with a major in motion pictures. And Emily Connor is supporting Chris Wise, our in-house director of research, as a research specialist.

And finally, Seth Harris, a skilled front-end developer, now stands among our talented tech team after time in a similar position in Birmingham. Last but not least, Rachel Worley joins the marketing team to supplement our PR efforts with her experience as a multimedia journalist at WBIR and other southeastern stations.  

As our office build-out enters its final stages, we’re planning to fill it up quickly.


And as always, there’s far too much work from this past month to fit into one recap. Curious about what else has been happening under our roof? Let’s get together!