Who doesn’t love online shopping? It’s quick and convenient. It can be done from the comfort of your own home—in your pajamas with a warm cup of coffee. However, online shopping is more than just a consumer luxury. Sites with eCommerce are a bear necessity for businesses these days.

What makes a good eCommerce website? Design.

A great deal of planning and effort goes into getting an eCommerce site up-and-running—and keeping it that way. For inspiration, here are three examples of great eCommerce websites.

Polaroid Originals
Polaroid is bringing back its iconic, instant photo cameras. This new product line is showcased on a well-designed and simple microsite, “Polaroid Original.” It’s a great example of an optimized, efficient eCommerce site. On the homepage, consumers are greeted with a one-click order option for the new OneStep 2 camera.

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The look of this website is “picture-perfect” (I had to).

You can see that their team put a lot of thought into this layout, as most images and links resemble a Polaroid photo—even offering a curated collection of user submitted photos.


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Can’t decide what to order? Just a fan of the brand? Polaroid highlights its camera users through brand news, interviews and an owned magazine. This website tells a story.

Milk Makeup
This makeup brand beautifully blends modern design with vintage aesthetics. From its 70s typography, 80s and 90s fashion, and early 2000s scrolling text, this multi-generation inspiration culminates in an effective eCommerce site. (Yeah, we just jumped four decades).

The Milk Makeup designers use photos throughout the site that showcase new collections, seasonal offerings and written blog posts. The drop-down menu at the top of the page includes actual images of the product. This makes it easier for the consumer to know exactly what they’re looking for and what they’re getting.


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Like the Polaroid website, one-click products fill the page. Milk Makeup uses searchable categories and collections for their products. For instance, “best sellers” and “award winners.” This hits both the design and accessibility or ease-of-use requirements.  


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Again, beyond the simple (and user-friendly) purchasing tools, this website has multiple pages for helpful hints, FAQs and more. Throughout the website, the makeup retailer stays on brand with bright colors and scrolling text, making for an overall aesthetically pleasing website, albeit in a retro fashion. A little digital makeup, if you will.

CamelBak
With its easy accessibility, CamelBak is a great website for eCommerce. 

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On CamelBak’s website, visitors are greeted by high-impact imagery and an engaging parallax effect—a big, big word meaning “blocking” while scrolling. Quickly following this header are the adventure drinkware company’s top selling products, from packs to bottles and more.

The top of the page allows for quick navigation. Are you looking to buy a blue backpack specifically for mountain biking? Do you know your budget? The drop-down menu at the top of their page will take you right where you need to be.

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If you know that you want a backpack, but you aren’t sure what color or price, just scroll down the page. You can research each bag style and its purpose.

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The website design is eye-catching. They use photos of beautiful scenery to showcase the product. Finally, at the bottom of each page, the brand pulls its Instagram feed where it regularly shares user-generated content in an effort to community build. #backpacksareback

While companies like Polaroid Originals, Milk Makeup and CamelBak work to find new ways to grow and improve their eCommerce, you can place your order—and have a second cup of joe at the same time.

Need some help building a strong website for eCommerce? Contact us.