With new sites launched, fresh creative on the way and fun projects under our belt, the Designsensory crew has been engaged in a wealth of different work over the last month or so.
Lots of Launches
One of our bigger projects to date has been developing an intricate portal to manage the operations and activities of the entire USA Fencing association, thanks in no small part to our entire tech team. Our redesign of the front end will come soon, but, until then, you can check out a few of the other major sites we’ve finalized recently.
Kaitlin Pawl, Justin Gibson and Brayan Zavala helped us welcome another member to the Outward Bound School family. Voyageur Outward Bound School, affectionately called VOBS at the office, makes the third regional school we’ve built alongside the Outward Bound USA website.
Tackling another big site, Matt Montgomery joined forces with Michael Pryfogle, Brandon Storz and TJ Buckner to create the Boy Scouts of America Connecticut Rivers Council website.
Finally, as we continue to build our portfolio of Shopify sites, smartwear apparel company IntelliSkin recently joined the Designsensory family.
Celebrating Our Four-Legged Friends
Outside of digital launches, Zoo Knoxville kicked off the first portion of its multi-year expansion— the Boyd Family Asian Trek—with the opening of Tiger Forest earlier this month. As part of Designsensory’s partnership with the Zoo, we conceptualized, designed and co-built an experiential marketing prop for a bit of fun promotion.
The prop—a “tiger crate” with motion sensors that trigger a loud, pre-recorded roar—could be seen at the Zoo and in the Regal Pinnacle lobby. Michael and Brandon Rochelle flexed their technical abilities for the internal build (tiger roars in the corner office led to jumpscares in the hallways and gave way to laughs all around).
A post shared by Designsensory (@ds_moments) onApr 21, 2017 at 8:46am PDT
However, on May 6th, you might hear less roaring and more barking from our staff, as longtime Designsensory client PetSafe® Brand celebrates the first National Dog Park Day. Held in conjunction with the brand’s annual charitable giving initiative, Bark for Your Park™, PetSafe Brand will be giving away $275,000 to communities around the country to build, restore and maintain dog parks.
Hats off to Josh Loebner who, between speaking in New York at Campaign Live’s I&C Conference and teaching gigs at the University of Tennessee and King University, came up with the event. You may have also seen Josh speak at the Southeast Tourism Society Spring Symposium, which was held here in Knoxville.
Pins and Ribbons
Speaking of STS, Mary Blair and Samantha Smoak have their nose to the grindstone on a number of PR initiatives. The two lead a popular contest featuring pins from Designsensory’s tourism clients at the symposium. But their collection extends beyond pins to a number of tourism initiatives, including facilitation of the Roane Alliance’s “Soak In Roane” campaign, assisting in bringing the tastemaking general store White’s Mercantile to Wilson, Arkansas, and gearing up for Visit Augusta’s new campaign with custom photography and video.
It’s good to know we can also rest and recharge close to home at Knoxville TVA Employees Credit Union’s new Solar Z in Turkey Creek. Samantha helped spread the word about Tennessee’s first public solar powered charging station—expect many more ribbon-cuttings in their future.
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