Updated: February 27, 2017
For most, February signals a number of noteworthy events: Valentine’s Day, the Super Bowl or even Mardis Gras. But to us, the month means one of our favorite celebrations is near—the American Advertising Awards. The opportunity to gather with industry peers and enjoy the best creative work our city has to offer is why February 25th is capitalized, circled and starred on our calendar.
The awards are held each year by the Knoxville chapter of the American Advertising Federation with winning work becoming eligible for district competitions. Those district winners then advance to the national competition. While we’ll always have those aspirations, what’s most important to us is supporting our local chapter. Just ask Sarah Loebner, AAF Knoxville president and account manager here at Designsensory.
Each year, when submission time rolls around, we’re sure to choose a mix of projects that represents as many members of our staff’s tireless work as we can. That way, we can all enjoy an evening at the Crowne Plaza Downtown in high spirits and afterwards, win or lose, hit the town together.
After it was all said and done, this year became one of the most memorable in recent years. Last year marked our agency’s first Best of Show award, and this year saw Designsensory Founder and Executive Creative Director Joseph Nother receive an induction into the AAF Knoxville Hall of Fame. The induction marks the second of our team, as our Director of Strategy Josh Loebner also received the prestigious honor in 2015.
We’re proud to have received 11 Gold awards—an encouraging fact, as it was the most received by any entrant—as well as a few nods for Best Of and Judge’s Choice. Our sister agency Popfizz had an exceptional year, so help us congratulate them on their accomplishments and a year of excellent work.
Without further delay, here’s a rundown on everything Designsensory and Popfizz won for the 2017 American Advertising Awards: