A strong social media presence is an important part of your business’s marketing strategy, whether you’re a new business or you’ve been around for years. Social media platforms are constantly evolving, and it’s tempting to join every platform and start posting. But the truth is, it’s best to choose the platforms most applicable to your business and manage them well. Here’s a guide to help you choose which social media platforms are right for you and how to best manage them.
 

Facebook

By far, Facebook has the most users, making it the obvious choice for promoting your business. Over 70 percent of adults have a Facebook account, with ages 25-34 being the most common demographic.

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Twitter

Twitter ranks right up there with Facebook when it comes to top social networks. It’s a great platform to address customer service issues, but because of this, it’s important to be active in replying to tweets. The average twitter user follows five businesses, so it’s a smart place to start a conversation with your audience.

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LinkedIn

Boasting 450 million active members, LinkedIn is the place to engage other businesses, their decision makers and other professionals, including potential employees and business partners. It’s one of the few social media sites that has more male users than female.

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Instagram

With more than 400 million users, Instagram is a fun way to reach your customers through pictures. It has a younger demographic and even boasts a strong global audience, with 90 percent of its users being younger than 35.

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Snapchat

Since 2011, Snapchat has grown to 150 million daily users. Did you catch that? Daily! It’s a fun platform to interact with your audience, if your audience uses it.

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Pinterest

The digital scrapbooking start-up site Pinterest has over 100 million users, and those users spend nearly an hour and half using it each month on the site. Since nearly two thirds of its users are women, you’ll really need to know your audience and gage whether it’s the right platform for your business.

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YouTube

With nearly a third of the people on the Internet using YouTube, it’s definitely a platform you’ll want to consider adding to your social media repertoire. Behind Google, YouTube is considered the second largest search engine in the world.

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Considering any of these social media platforms? Let’s have a chat and discuss what’s right for your business.