You’ve likely noticed an increase in the number of videos populating your Facebook feed. Facebook has aided in the dramatic rise in the consumption of video content on social over the past few years. Anyone with a smartphone can easily create videos—no additional equipment or editing required. Now, the question is, should you?

Should I Use Facebook Live For My Business?

Many businesses hesitate to adopt new social platforms or practices into their marketing plans. However, the case to use Facebook Live is a strong one, even more so considering your business likely already has a page.

Facebook still reigns supreme over other social networks with the most monthly users, and visitors spend an average of 50 minutes a day across its suite of apps. All those videos in your feed? They are a small part of the eight billion video views Facebook saw each day by the close of 2015. Live video is also more successful in certain metrics—people comment 10 times more on, and spend three times longer watching, Facebook Live videos compared to regular videos.

What Do I Do on Facebook Live?

Highlight your product or service with an attention-grabbing demonstration. Facebook Live can also be a good way to both break news and, if you’re an experienced professional, comment on breaking industry news. Go behind the scenes. For example, the first Facebook Live was a broadcast from Mark Zuckerberg showing off the Facebook offices. If you build a sizable following, interviews and Q&As give you excellent opportunities to engage your audience in a unique way. Showcase your expertise with how-to videos, and make them about 10 minutes in length. Even without explanation, just showing someone’s skills can be interesting to viewers.

How Do I Broadcast on Facebook Live?

Six easy steps for broadcasting live on Facebook:

  1. From a mobile device, go to your Facebook page and choose “Publish.”

  2. Choose the “Live Video” option.

  3. Provide an engaging and informative description of the broadcast.

  4. Hit the blue “Go Live” button.

  5. You are now broadcasting a live video directly to your Facebook page. A flashing red “Live” button at the top of your video will confirm this and tell you how long you’ve been streaming.

  6. Once you are done with the broadcast, click “Finish” in the bottom right corner. After the broadcast has ended, you will have the chance to review it, upload it to your Facebook page and download the video to your phone.

A few other important notes: By clicking the edit button in the top left corner while in portrait mode, you can apply filters and draw on the screen. You can also shoot in landscape mode but will lose the ability to draw and apply filters. In the top right corner, you can change between the rear- and forward-facing camera. 

What Do I Do After I’ve Gone Live?

You can make a number of easy edits to improve the post of your broadcast, or share it elsewhere. From your page, choose Videos > Video Library > Edit Video to change the title, thumbnail, upload captions and more. When choosing a thumbnail, Facebook generates 10 image options, or you can upload your own thumbnail. You can also choose to tag the video with relevant keywords and choose a video category. From a desktop computer, you can download the video in this section as well.

If you’d like to further promote your video, you can embed it on your blog or upload portions of the full video to other social platforms, such as YouTube, Twitter and Instagram. To embed the video, click the dropdown menu in the top right corner of the post and copy the code to post on your website. To upload the video to other platforms, simply download the video to either your phone or your computer.

How Do I Make Better Facebook Live Videos?

In addition to following best practices, you can always make an effort to improve the quality through various production solutions. Don’t worry, it’s not supposed to be perfect. However,  no one likes shaky video or muffled words.

Keep it lean by picking up a few cheap tools like a smartphone tripod, an external microphone or a wider lens. Kick it up a notch by using a rig or an iPhone gimbal. We recently used the DJI Osmo Mobile for a Live event. The DJI Osmo, a tier up from the Mobile, is a completely separate camera with a number of capabilities and live streaming options built in. If you need to switch between a couple different cameras, use software such as Switcher Studio, which allows users to link multiple iDevices to create a high-quality video production using multiple camera feeds.

Need Some Help?

We’d love to chat about how your brand can integrate video and Facebook Live into its marketing efforts. Drop us a line if you have any questions or want to know more about our process, services or work.