After a year of overseeing marketing and advertising for the Augusta Convention and Visitors Bureau, the Designsensory team is working on an exciting new campaign to attract visitors to this charming, laid-back city. With our production partner, PopFizz, we recently spent several days in Augusta to take a closer look (and taste) at the city of Augusta, Georgia.
It’s a tough job, but somebody had to explore recreational opportunities on the boats and trails of the historic Augusta Canal, sample the food and craft cocktails (and those “special” milkshakes) from a group of up-and-coming chefs, and take in the history of this great city, from founder James Oglethorpe to funkmaster James Brown. We were amazed by the beauty of the downtown waterfront, inspired by the contemporary art scene and entertained by the variety of music and shops. And, did we mention the food?
Our team shot still photography and video as we walked the leafy downtown streets, talked with museum curators and business people, and tasted new twists on old favorite cuisines (because we really, really like their food). We’ll be using this firsthand information to help us target the millennial audience and inform planning for a new creative campaign.
And, if we have to go back and visit another restaurant or three, we’re totally okay with that.