Matt Honkonen, Account Manager
Just like any good account manager juggles a lot of tasks, I like to read several genres all at once. Currently, I’m reading mashable.com and fastcodesign.com for my tech fix, knoxmercury.com for my local arts and happenings, and giantbomb.com for the 10-year-old gamer in my heart! I also recently finished Nick Offerman’s Paddle Your Own Canoe and found it both hilarious and motivating. Nothing like a fresh take on crafting a life that is uniquely yours.

Stephan Zerambo, Web Developer, eCommerce Specialist
At work, I’ve been researching about Magento strategy. This ebook speaks to the strategic curation of products in a flooded retail world to increase order values and sales. When I’m not working, you can find me in the garden. And, since gardening season is quickly approaching, I’m reading about the best composting methods for fertilizing our new garden. I’ve actually found web developing and gardening to be related. Here’s a great quote I read recently from John C. Enny, vice president of marketing at MTS Software Solutions:

“Like organic gardening, achieving business growth goals requires defining strategy, implementation, and execution. In gardening (and not unlike business), you decide what you want to plant and determine what you need to do to for it grow. Like a new business venture, you must plant a seed, nurture it, cultivate it, and eventually harvest it.”

Justin Gibson, Project Manager
I just finished reading Simon Sinek’s Start With Why. He says companies, leaders and individuals inspire others when they focus on expressing why they do something rather than what and how. As an example, he talks about how Apple computers are not the cheapest nor do they have the best specifications. However, a large group of the population buys them religiously because they resonate with the company’s message. Sinek says, “People don’t buy what you do, they buy why you do it.”