Custom Support Solutions came to Designsensory looking for a new visual identity that would differentiate the company from its competitors and convey its strengths as a back-end business solutions provider for the healthcare industry.

The new identity would be used primarily for internal audiences and needed to capture the company culture, resonating with employees, prospective employees, recruitment agencies and clients.

Custom Support Solutions facilitates clients to return to basics by simplifying the complex tasks of management and streamlining back-end operations.

Wanting a fresh brand—something more than just a name and a logo—Custom Support Solutions now has a new brand that is modern, bold and clarified. The logo conveys focus by emphasizing the letters “CSS.” Clean, geometric shapes balance a classic, established look with a contemporary feel and color pattern.  Connected letterforms represent the idea of “support.”

In addition to the logo, Designsensory applied the new identity to business cards, letterhead and presentation templates.