An after-school STEM education program, piloted in East Tennessee by the Great Smoky Mountain Council of the Boy Scouts of America, will soon be offered in other parts of the country. STEM Scouts, which encourages interest in science, technology, engineering and math through fun, hands-on learning and interaction with STEM professionals, will be expanding to 12 other Boy Scouts of America councils beginning this fall.
Designsensory has been working with STEM Scouts for over a year, developing branding and print and digital materials, and creating the website. Locally, we facilitated the advertising and public relations campaigns for the pilot program in East Tennessee. STEM Scouts began in the region in spring 2014 and currently serves nearly 400 local youth in 19 schools and after-school programs.
Along with the recent announcement of the program's expansion came national exposure, such as the following:
To help the other councils chosen to participate in the program, Joseph, Paula, Kelly and Casey traveled to the Boy Scouts of America national annual meeting in Atlanta last week. They walked the councils' staffs through the website, presented the toolkit of marketing and recruitment materials, and provided direction and best practices for spreading the word in their local areas. We are thrilled to continue our work with Boy Scouts of America and STEM Scouts!