Think of snackable content. You may envision individual social posts, infographics and short videos. However, microsites can create maximum impact in your digital presence and content mix.
Typically, these smaller sites, just a few pages, are built around a focused campaign or message. Microsites have been around for years, and their roles are changing and adding a dynamic component to integrated campaigns.
Digiday recently reported, “Microsites are also more popular now because Facebook, Twitter and Instagram are ‘restrictive,’" said Ellie Hardy, director of integrated production at Goodby, Silverstein & Partners. These platforms, continued Hardy, "don’t have the same experience on desktop as on mobile and tablet. They don’t enable brands to showcase their products in a rich environment; they are very static. Microsites allow for more robust experiences that can be had across all devices.”
Here are a few examples of some of our favorite microsites:
• Marriott’s #Love Travels
• Travelocity’s How Far Away From Sharks Am I?
• Coca-Cola’s Ahhh.com.
Today, basically every business and organization has a presence online with a website, but have you considered how a microsite would fit within your integrated marketing?