As we shared in our January newsletter blog post, at Designsensory we strive to stay ahead of trends in marketing, communication, strategy and technology. Our goal is to use changing information about all channels in order to better help our clients achieve their goals.
Here are a few more trends that DSers are tracking:
Reaching Varied Age Groups
Contrary to the belief of many corporations, the fastest growing demographic on Twitter is the 55-64 age group (up 79% since 2012). It's important that clients see Twitter as an beneficial tool for reaching that age group and tailor content to the group's interests.
In the meantime, "more information faster" seems to be the trend among younger audiences. Tweens, teens and twenty-somethings are trending toward faster visual media, spending less time on Facebook and similar social media sites, and more time on Instagram, Snapchat and Vine. Instagram’s recent video integration gives users 15 seconds of video clips, similar to Vine, while Snapchat's unique format lets users send a photo that can be viewed for only 10 seconds, before it disappears.
With so many channels of 24/7 information, the possibility of being misled by errors and misinformation has grown exponentially. Mistakes often take on the patina of respectability and truth simply through repetition. Go back to the credo journalism teachers have lived by for decades: If your mother says she loves you, look it up!
If you haven't already, read the first part of Trends 2014 for more information.