Clicking the play button of an online video can lead to the promise of “more”—from more time onsite to more conversions and more conversations. The power of that play button can increase by extending online videos beyond a company’s website to a broader digital presence.

Video aggregators, native advertising, paid placements on YouTube, YouTube channels, Vine and soon-to-be video ads in Facebook’s newsfeed are examples of how an expanding online video ecosystem is shaping brand stories, content sharing and drive results.

A recent Forbes article, The Content Revolution: Emerging Forms of Online Video, shares that “the latest comScore numbers are evidence of just how massive this growth has been: 38.7 billion video views from 182 million Internet users in December 2012.

It’s hard to say which came first—the widespread increase in consumer adoption or the massive surge in the quality and type of video content available. Whatever the cause and effect, the end result is lots of content being viewed in new and different ways.”

Business Insider reports that, “After polling 5,000 executives attending the Interactive Advertising Bureau’s Digital Content NewFronts, the IAB found that 75 percent of U.S. senior executives plan to shift their budgeting from television to digital video ads.”

Many of these video distribution avenues are economical, ranging from free to a few cents per placement up to more considerable amounts that mirror traditional media spends.

Video and rich media can help engage, connect and motivate your customers. From setting a long-term content strategy to writing, producing and editing rich media, Designsensory can help you learn more about how to integrate rich media and video into your marketing toolkit.