Thinking

Utilize: Refresh Your Newsletter

Utilize: Refresh Your Newsletter

“Out with the old, in with the new.” This attitude seems to be an overarching mentality in our society. Today’s ever-changing technology landscape posits people as quick to write off the “archaic” and eager to adopt the latest, greatest trend. However, an example of electronic communication with staying power—one that has proven its worth—is email. 

 

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“Tennessee Uncharted” Takes Top Honors

“Tennessee Uncharted” Takes Top Honors

“Tennessee Uncharted”—the television show for Tennessee Wildlife Resources Agency that shines a light on fascinating people, places and adventures across our state—was awarded first place for a television series by the Association for Conservation Information on July 16 at its annual conference in Flagstaff, Ariz. ACI is a nonprofit association of information and education professionals representing state, federal and Canadian agencies and private conservation organizations.

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Summer Road Trippin'

Summer Road Trippin'

Summer means road trips, and Designsensory hit the road during this warm season for a little exploration, work and fun! 

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Custom Support Solutions: Visual Identity

Custom Support Solutions: Visual Identity

Custom Support Solutions came to Designsensory looking for a new visual identity that would differentiate the company from its competitors and convey its strengths as a back-end business solutions provider for the healthcare industry.

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GameChangers–A Unique Domestic Violence Prevention Program for Boys

GameChangers–A Unique Domestic Violence Prevention Program for Boys

In fall 2014, Designsensory started a multi-year partnership with YWCA Knoxville to provide creative, marketing and public relations support for its new domestic violence prevention program called GameChangers. GameChangers is an original program created by YWCA Knoxville to teach boys about violence against women by focusing on prevention tools and bystander intervention skills. The first GameChangers group started in Knoxville in summer 2015 with the expectation that the program will be offered nationwide in the future.

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The Tennessee Theatre: Knoxville's Grand Entertainment Palace

The Tennessee Theatre: Knoxville's Grand Entertainment Palace

The Historic Tennessee Theatre provides unique, high-quality performances and experiences to hundreds of visitors each year. Listed on the National Register of Historic Places and named the Official State Theatre of Tennessee, the classic Tennessee Theatre offers something for everyone. From dance to vintage movies, classical music to extraordinary performances by today’s leading artists, “Knoxville’s Grand Entertainment Palace” is one of Tennessee’s most iconic destinations.

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Wilson Derby Day

Wilson Derby Day

What do seersucker suits, colorful hats and mint juleps bring to mind? 

The Kentucky Derby, of course. What a year to watch! With the excitement around American Pharoah, not many would miss a chance to see the thoroughbreds in action at this year’s Kentucky Derby. 

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Meet Our Summer Interns

Meet Our Summer Interns

We are thrilled to have three new interns with us this summer. Each of them bring something different to DS. Get to know them and why we think they are great. 

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Honors 2015 Takes Off: An Evening in the Hangar

Honors 2015 Takes Off: An Evening in the Hangar

What better venue than a private hangar at McGhee Tyson Airport for a gala honoring Eddie Mannis, who serves as a commissioner on the Metropolitan Airport Authority Board? Eddie, president of Prestige Cleaners and Prestige Tuxedo, was selected by the Knoxville chapter of the American Marketing Association (KAMA) as its 2015 Outstanding Marketing Professional. 

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Utilize: Ethnographic Studies

Utilize: Ethnographic Studies

How well do you know your audience? Do you really know them? Or, do you just think you know them? Perhaps the better question is, what is the best way to really know your audience? 

This was a question Desginsensory was faced with recently. While working on an integrated project with UT Extension to enhance both communities and the lives of its members in four rural west Tennessee counties, we needed a better understanding of our audience and their lifestyles when it came to healthy living. 

We partnered with Lancaster Market Intelligence to facilitate an ethnographic study to better understand the consumers in each of the four counties. An ethnographic study is an approach to qualitative research, which puts emphasis on an entire culture.

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