“Make it simple but significant.” — Don Draper

Avatar Jessica Johnson, Senior Media Planner and Buyer

A well-rounded digital media expert, Jessica builds and delivers successful media campaigns for her clients.

Her experience in digital media ranges from working at brands like Lonely Planet and Scripps Networks Interactive, to small agency life and big city ad tech firms. During her seven years, Jessica has worked with brands big and small, from local CVBs to large luxury auto brands. Whether it is programmatic, email, paid social or beyond, Jessica can help get your brand in front of your audience. With a passion for results, she aims to deliver top notch performance and insights for all her clients. Goals, KPIs and conversions are her favorite.  

Jessica is a Knoxville native who attended the University of Tennessee, where she received her bachelors degree in advertising and a minor in business administration. While at UT, Jessica was a member of AdClub. Upon graduating in 2011, she spent a short period of time in Knoxville before taking her talents westward, first to Nashville and then to San Francisco. 

She is excited to be back in beautiful East Tennessee, where it's a slower pace of life and she can spend less time commuting.  When she isn’t putting together media plans and running successful campaigns, you can find her cooking, hiking the Smoky Mountains, lounging by the pool, and possibly binge watching Bravo TV.

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