With so many choices for higher education, Tennessee Technological University seeks to stand out as the best possible university for a four-year degree. With the increased popularity of community colleges and the growing number of quality campuses in the Southeast, Tennessee Tech needed to resonate with the influencers as well as the decision-makers, including high school students, transfer students, families, counselors, faculty and staff members.
To attract potential students and raise its visibility, the university turned to Designsensory. The challenge was to present all Tech has to offer and attract potential students so they learn more, visit the campus and ultimately apply. The result was a successful collaboration between Designsensory and Tennessee Tech’s team, and a new way of highlighting the spirit of the school and all its offerings.
In an effort to increase visibility and applications for admission, Tennessee Tech decided to host its first-ever open house, inviting prospective students and their families to campus on a crisp fall day in 2014. They called it Community Day, and it became the first of many collaborations with Designsensory.
Following an outrageously successful turnout for Community Day, we turned our attention to a broader campaign: to increase undergraduate admissions. Through extensive research—which included a full-day branding session with interviews and surveys of stakeholders, focus groups and others—we were able to identify how the audience perceived Tennessee Tech, which concepts would resonate with these audiences, and what would lead to increased admissions applications.
From the moment prospective transfer and high school students begin thinking about a four-year university, we want them to put Tech at the top of their list for schools to consider. We are looking forward to continuing our work with the school and creating more ways to attract potential students.