With the out-of-home advertising (OOH) market expanding in creative new ways, Lamar leads the field in bringing life-size moments to top global brands. Lamar’s spirited culture has made a name beyond its outstanding OOH reputation by pitching in during crises, by growing its capabilities through technological advances and by upping the standards of its industry.
As Lamar anticipated expanding and enriching its online experience, the company set goals: Talk about its commitment to philanthropy. Show small business owners the value of OOH advertising. Help customers bring their business to Lamar’s sales and service cycle.
Lamar chose Designsensory as an experienced storyteller to bring its own message up to brand.
Above all, Lamar needed great design, usability and code. Lamar chose Designsensory for our knack for blending narrative, function and form within a digital platform.
As we began our partnership, Designsensory connected with Lamar’s internal marketing group, executive and tech teams. We also worked with Perficient, a third-party development team, on their content management and enterprise-level customer relationship management systems.
Our crew hit the road to Baton Rouge to tour production facilities, listen to Lamar family and staff and firm up the vision for lamar.com. The team effort yielded an exciting responsive website.
Lamar Creative Director Mendi LeBlanc Robinson says, “Selecting a web design partner was a big decision, and we chose very carefully. Designsensory exceeded our expectations and delivered everything on time and on budget. They were receptive to feedback and worked well with our team throughout the design process. The end result was a beautiful, fully responsive website that provides an exceptional experience for our users. I would recommend this firm to anyone seeking a partner in the field of web services.”
Designsensory exceeded our expectations and delivered everything on time and on budget. They were receptive to feedback and worked well with our team throughout the design process.